The "Alpha" of Music Libraries

You wouldn't program your radio station with songs from just one record label. Why limit your production to just one music library?

This is the largest collection of music libraries ever distributed to radio. Click to listen to a 2 minute demo

Hundreds of thousands of premium music tracks previously only available to major ad agencies, television, theatrical marketing and film studios.

Tap into the deepest selection of music from every format, all in one innovative service. Click to sample Playlists of music genres.

The artists and musicians that produce this music are creating much of what we hear in movies, television, and chart topping hits today.

Take a tour of the Alpha Music libraries, call Steve Wall 206-661-5551


Talent that WINS!

The Legendary "Charlie Tuna" WINS with Listeners and Increases Ratings & Sales. Mornings, PM Drive, Mid-days, Nights, Your Music + Charlie Tuna Content.

Click Here  sample Charlie Tuna ~ Classic Hits

Click Here  sample Charlie Tuna ~ Country

Click Here  sample Charlie Tuna ~ HOT AC

Click Here  Charlie Tuna Live Links, Vignettes, Bio, Clocks

Contact Steve Wall at 206-661-5551 or email for Charlie Tuna at


Programming that engages listeners:


Beau Henderson ~ The RichLife Show & The RichLife Minute


Scot Ferrell ~ Modern Family Rulz

Click Here to listen to Scot Ferrell ~ Modern Family Rulz.


Mike Carruthers ~ Something You Should Know

Click Here to sample Something You Should Know. Appointment Listening, The Best 90 Seconds on Radio. 32 Years on WBZ Boston, Hundreds of Stations, Multiple Formats.

For Market availability contact Steve Wall at 206-661-5551 and EMAIL for a free 30 day sample of, Something You Should Know.

Click Here to learn more about Relevant Prep and email EMAIL STEVE to sign up for 2 weeks free.



Steve Wall consistently wins with radio stations, personalities and artists in the entertainment industry.

Steve directs and develops winning talent, radio stations, artists, entertainers, and podcasters... 

Steve Wall's creative skills achieve #1 ratings and #1 revenues in a variety of radio formats and markets, San Diego, Kansas City, Nashville, Monterey-Santa Cruz-Salinas, Richmond, Bakersfield, Fresno, Stockton, Modesto, Sacramento, Spokane, Syndication...

Talent Development, Radio Programming, Consulting, Coaching, Marketing, Promotion, Syndication, Music Programming, Research, Reality TV, Podcasts, Internet radio. 

Contact Steve 206-661-5551 email at


Steve Wall's launched some of radios best talent... (names below are links)

The Bakaboyz ~ Rusty Humphries ~ Mancow ~ Jennifer Wilde ~ "Kozman" ~ Mark Adams ~ Danny CzekalinskiKelly UrichChris Davis (Mark Lorenson) ~ Leigh Ann AdamEfren SifuentesMorris Knight ~ Hal AbramsC-MinusMr Choc ~ MikeyMark Mac ~ to name a few...

Are you doing everything you can to improve your performance? 

To keep an audience tuned in and listening longer is the goal. Do you have the "it" factor?

Program Directors are busier than ever, and talent doesn't always get the time they need for continued development. 

Steve Wall works with and coaches some of the biggest names in radio. By utilizing Steve Wallís 30 years of programming. coaching, and directing experience his skills will improve a personalities performance, increase the ratings, and ultimately secure more income for everyone involved.

Contact Steve Wall, you'll improve and increase ratings. Wall provides direction, support. constructive and positive motivation.  

Want to see an increase in the performance of the most important element on your station, the on air talent?

Do you know a talent that needs a tune up?

Call Steve Wall 206-661-5551


ThatGuySteve on the air


Consistent #1 & top ratings in key demographics; Female 25-54, Male 25-54, Persons 25-54, F18-34. P18-34, M18-34, F18-49, P18-49, P12+ #1 in San Diego, #1 Kansas City, #1 Nashville, #1 Monterey-Santa Cruz-Salinas, #2 Richmond, #1 Bakersfield, #1 Sacramento, #1 Stockton, #1 Modesto, #1 Fresno, #1 Denver, #2 Spokane, Jones Radio Network. Ranked among the highest rated and most successful radio stations in the United States (arbitron). KDON, KKXX, XHTZ, KMXV, KWIN, KWNN, KBOS, KSKG.

Radio Stations, Air Talent, Artists, Musicians. Radio Programming, Radio Talent Development, Consulting, Coaching, Marketing, Promotion, Content Syndication, Artist Relations, Management, Music Programming, Research, Radio Commercial Production

Develop a winning strategy, contact Steve Wall to get started on increasing your performance.

Steve Wall 206-661-5551

Who is ThatGuy Steve Wall?

Steve Wall  President / CEO Talent Farm

Steve has always had an ear for talent, from picking the hits before they were released - to discovering up and coming radio talent from a mound of demos. He's been a successful on-air talent himself, so he understands talent and what they need to succeed. It's not always easy to handle the fragile creative ego, but I always felt heard and understood when I spoke to Steve. We started working together in 1988, and continue to work together on voiceover and creative projects today. Jennifer Wilde Program Director (formerly Mornings/APD), Henry Broadcasting

There would be no MANCOW w/out Steve Wall. I'd still be dancing down at the warf w/ sailors for nickels. Steve Wall knows how to actually WIN in radio. His track record is unparalleled. Steve Wall has picked more talent from obscurity than a leper has picked... Where there is no vision people perish. Steve Wall is a visionary and a man of great leadership and skill to boot. His track record still amazes me. Steve Wall is a winner! MANCOW   Erich Mancow Muller 

Steve Wall was responsible for foreseeing the talent in "The BakaBoyz" before we left Bakersfield for L.A. to Power 106. He always brought a fun and energetic environment to every aspect of the work place. He was a pleasure to work for and always inspired his employees to strive to be the best. I would recommend any company that loves to win to bring this great guy aboard. Nick Vidal BakaBoyz Productions

Steve Wall hired me to do mornings with him at 99KG in Salina Kansas in the mid 80's. There was something magical about that radio station, and I had a fun time working with Steve on and off the air. (And frankly he needed me!) We had some of the highest ratings in the history of that station, and we were nominated by Billboard Magazine as station of the year, Steve was nominated PD of the year! That great station helped launch both Steve and my career, and I really enjoyed working with him. Steve's track record of programming great radio stations, consulting and developing talent speaks highly of his skills. If you have a station and want winning ratings, to win in-the-hallways and on-the-streets, and increase your revenues. Steve Wall is who you should have on your team. Leigh Ann Adam 103.7 Lite fm KVIL-Dallas Afternoons 3-7

Steve Wall was a strong mentor to me. He thoroughly coached me, helped me refine my skills, and gracefully allowed Bill Richards to move me to WNCI Columbus about a year later. Steve has a unique talent for picking the hits, finding and coaching the right personalities and making it all work - rare in the business today. Steve also has an uncommon ability to get the best out of his team. His skills as a talent magnet are extraordinary. From Leigh Ann who came to work with us at 99KG, to Mancow, Rusty, The Bakaboyz, Koz, Mark Adams, Danny C, the list just keeps growing. I've watched Steve grow over the years as both an incredible person and a successful program director. Now his many years of experience, love for this business, and hard work have without question earned him a place alongside the true, seasoned radio veterans. If you're looking for a brilliant PD or consultant that will lead with both clarity and certainty and take your talent or station to the next level, I very highly recommend that you seriously consider Steve. He's a rare find. Chris Davis WNCI Columbus & then some

I first met and worked with Steve in 1988. Over the past 21 years I've watched him become an accomplished air talent and radio professional. He has done so through that combination of qualities that is all too rare: hard work, honesty, continual self-improvement, and an overflowing positive attitude. If you can get him on your team, do so. Steve Casey Owner Steve Casey Research / SR/VP Program Research Strategy Clear Channel

As an air-personality it takes a special person to be their manager. That person has to know how to coach and teach and offer insight and suggestions without hurting their confidence. Steve was able to make me grow a lot in a short period of time because he put forth the effort to find out what made me tick and what was important to me.  Steve is always in a great mood and is always looking for solutions to make a situation better.  He would be a great asset to ANY company and/or situation. Feel free to contact me for further feedback. Danny Czekalinski Mornings KJYO / KMXV / WMMS / WQAL / WRMF

I recommend - very highly - Steve Wall. Steve was our PD at Star 97 in Nashville and made the station sound better during his tenure than it had sounded at any time during its existence. He was always extremely prepared and, as a result, so was everyone else on his staff. His on air enthusiasm was very contagious and made the whole station sound great. He was a good coach for the air talent and always had exciting and very targeted promotions on the station. He had a knack for music scheduling which kept the station on target every hour of the day. Steve is very plugged in to the newer technologies like Twitter and Facebook and knows how to keep the station website up to date with the most relevant content. On a personal note, Steve is a joy to have on the staff. He is always positive and working hard to make the station better every day. His enthusiasm is contagious. I know Steve would do a wonderful job for you. Jim Kennedy (Former VP Cumulus Media) Jim Kennedy Consulting

Steve's genuine enthusiasm and charismatic attitude brought me to Fresno (from Santa Barbara ) to do mornings for B95. I've never worked with a better suited PD than Steve. He supported the morning show in every move and worked tirelessly to help us be the best we could be. He's also full of creative ideas, very networked and is a "branding" expert. I enjoyed my experience with Steve so much that we still are working together on many projects. He's a true find! Hal "9000" Abrams Morning Drive Host, KBOS B95 / Animal Radio Network

I worked with Steve as GM at KKXX (CHR) in Bakersfield from 91 to 94 and he was a Dynamo. Steve took the station to a world class staff that brought us to the #5 highest rated CHR in the USA and Billboard Best of Format award. Steve's talent acquisition skills are amazing! He hired midday and afternoon personalities that were good enough to have worked and still worked on LAs KIIS-FM and Power 106 and a morning guy who is now nationally syndicated. Even our part-timers on KKXX weren't from Bakersfield; they drove in from LA and Santa Barbara, etc. to do part-time shifts on the station because Steve built in a national recognized juggernaut of talent. Prior to working for me Steve is the guy who found and hired Mancow and most of the people he hired during his three years in Bakersfield are now Major players in Major Markets from Coast to Coast. At our first meeting, Steve laid out his critique of the station and his vision of what needed to be done. He concluded with the statement: "If you hire me every talent on that radio station will be performing at their best in 90 days, or the bar will be set too high and they will move on." My response was "you're hired." It was decision I never regretted. I went on to go back into programming five stations in Tucson then back into Sales Management, but of my 25 years in Radio, Steve Wall will always stand out as one of my Top 3 best hires. Screw trying to grow talent. Hire it, hire Steve Wall and he will grow it! Allan Hammerel Former GM KKXX  

Of all of my years in radio broadcasting I have yet to work with a program director who knew his audience as well as Steve. He lived the lifestyle and understood what the demo wanted, could deliver the target audience what it was yearning for and it showed in KKXX's numbers. Radio programming has been left to the "consultants" because there are so few available with Steve's talents. Gregg Garcia Chief Engineer Grapevine / Salem Communications

Steve Wall is passionate, motivated and tremendously optimistic in this passing phase of radio bashing. As we witness radio rebounding and enduring the vicissitudes of technological challenges, Steve stays engaged in the evolving industry, yet remains committed to the basics that never fail. Best of all, Steve is passionate about the people he works with, and is one of the most generous pros in broadcasting. Tommy Griffiths Tommy Griffiths, WTOP Washington, D.C.  

Steve has a tremendous passion and energy for not only radio, but life as well. This guy is infectious! As a manager, Steve is a motivator that will get behind everyone on the team to block, tackle and when the ball is handed off he's the first one to cheer you on. Steve's biggest gift is the ability to coach and grow talent into superstars. If you're looking for a guy that can inspire and get it done then you need "That Guy Steve!" Kevin (Koz) Koske APD/MD, Afternoons, KKXX-FM Bakersfield, CA / WTMX Chicago

Steve is an outstanding air personality with a love for music and people. I had a blast working with Steve in Virginia and then hired him for Afternoon Drive at KDON in Salinas-Monterey. Steve replaced me as Program Director of KDON when I was promoted and I would absolutely hire Steve again if the right opportunity came up! Jamie Hyatt  National PD / PD KIKI-FM in Honolulu, Henry Broadcasting / Dir of Programming CC Honolulu

Steve Wall is an industry leader and I canít tell you how much I learned from the guy during our period together at KMXV in Kansas City . His programming skills, combined with great people skills, make him one of the elite guys in the business. Steve Wall gets radio and all the other marketing that comes with it these days. I would gladly recommend him for taking your business to the next level. Any questions, feel free to contact me, Kelly Urich 99.7 The Point, Kansas City

Steve is a consummate professional with a colorful career in broadcasting, and an asset to any group.  Among Steve's personal qualities I have admired most have been not only his creativity and grasp of the abstract, but also his vitality, work ethic and day-to-day welcoming demeanor. I would recommend Steve for virtually any position you have within your organization, and hope that you will extend to him every possible courtesy and opportunity. Roger Nelson  Market Manager of Radio Programming & Operations, KXLY Broadcast Group  

I needed a seasoned high-profile afternoon personality for Jones Radio Networks Hot AC format when I re-tooled it in 2003. I hired Steve Wall to help us raise the bar... and he did! Jon Holiday Senior Dir Programming, Jones Radio Networks Denver

Steve programmed KMXV, Mix 93.3 when Danny Douglas and I were doing mornings as "Danny and The Barber". We made it to number one in all female demos. I'd say it was a job well done! My constant thanks to him for making us look so good. Karen Barber Morning Show, KMXV / KUDL Kansas City  

Steve Wall is a rare Program Director who knows content, talent, music and is a great manager of his staff. I've known him to develop and launch the broadcast careers in multiple formats such as Rusty Humphries, Erich "Mancow" Muller and Tha Bakaboyz among many others. Steve is more than an idealist as he has the ability to execute and he is a proven ratings winner. Any radio station would be lucky to have him at the helm. Terry Anzaldo Owner, Good Guy entertainment

Steve & I worked together for a brief time at the "Grapevine Radio" version of KKXX-FM in Bakersfield . He blew in to this market leading station and showed us how to make it sizzle with energy, excitement and passion; quickly leading KKXX past perennial top-rated KUZZ to become Bakersfield's #1 Radio Station. It was a pleasure to watch Steve's programming magic work successfully in Fresno, San Diego and many other major markets. If our professional paths should ever cross again, I'd work with him in a heartbeat! Chris Squires KKXX-FM Program Director, Grapevine Radio

Steve Wall is one of the most receptive, "Out Of The Box" thinkers, and talent managers that I have met in the business. He understands all facets of the radio industry and knows exactly how to problem solve and make magic happen. Mickey English Producer, Mancow's Morning Madhouse

Steve is a creative and progressive team player. He's energetic, and a lot of fun to work with! Jerry Post News Director TV4, KXLY Broadcast Group

Contact Steve Wall at 206-661-5551 or email for inquires  

Radio Program Director, Radio Talent Coach, Radio Talent Development, Talent Development Radio, Change Agent, Change Architect, Music Consultant, Consult Musicians, Media Consultant, National Radio Program Consultant, Worldwide Radio Consultants, Artist Coach, Talent Direction, Talent Motivation, Talent Grooming, Talent Recruiter, Agent, On-Air Personality, Radio Talent, Radio Commercial Production, Radio Personality, TV Commercials, Web Commercials, Radio Syndication, Talk Show Syndication, Music Program Syndication, Content Syndication, Web Radio, Internet Radio, Reality TV, Podcasting.


All inquires welcome..

Steve Wall ~ Talent Farm  (C) 2014