1. The Music.
Determine focused strategic universe.
Achieve music flow, balance, and continuity.
Maintain Freshness.Integrate research,
Review content and continuity.
Lend enthusiastic support and guidance. Keep Happy!
Weekly direction, coaching & air checks.
Improve weekends. Constantly recruit and upgrade. Feedback
Constantly creating ideas and collaborating with others on theirs. Promotions meetings with morning show.
Use informative teaser and congrats promos & liners for maximum impact. Monitor legality and logistics. Show up to your promotions and have staff enthusiastically present at station events.
Keep positioning well defined, but maintain freshness and creativity. Tell listeners why they listen. Create a personal "Stationality!"
6. Research.
Be a walking research project. Talk to everyone about the station. Attend all promotions. Maintain channels for sales & staff feedback.
Answer all comment & complaint letters and calls promptly. Maintain request sheets and comment logs. Plan strategies to implement research results. Maintain a constant sense of where the format is going.
Think Big! Seek topical, hip and relevant marketing through promotion. Reinforce major marketing themes with all topical affiliations.
Get morning shows maximum exposure. Dominate mass media channels. Use press releases & conferences to publicize major projects. Seek cross promo opportunities with TV. Be involved, give something back. Local public service. Give the station credit. Advertise what we advertise.
Monitor sound of station & suggest Improvements & weak areas. Make sure available tools are being used to bring station sound to full potential. Make sure engineer is responsive & accountable to needs of programming staff.
Share the vision!Lead from a posture of character, principle, influence & example.Build teamwork & cooperation from the bottom up.You're never too big to do small things.Let people know where they stand. Find everyone doing something right. Address behavior and performance problems quickly & with compassion. Hire the right people, hire your weakness. Manage conflict, insist on mutual respect.
10. The Big Picture.
Radio stations are interdependent people driven organizations,be human. Encourage employees to see beyond the scope of their own job descriptions & not lose sight of the organizations major goals.Open and improve communication channels. Remember everybody is important, each department is essential & each employee should be treated with equal respect.
Most Importantly "Have Fun!"
PS. With the exception of some creative stunts & promotions very little that you see here is new. Allot of these great ideas have been inspired from many creative minds that I worked with throughout my career in the broadcasting and music industry, and life in general. My success has come from what I learned from those I worked with, and worked for. To all those who helped me make those stations great, Thank You!
(C)2007 Steve Wall Programming
