On Air Personality / Programming / Music / Marketing / Promotion / Consulting

Speakers are MP3 links to audio Samples of That Guy Steve on the air.

Steve Wall's Talent Farm, Consultant, Air Talent.

Talk Radio Network, Consultant.

JONES RADIO NETWORKS "On the air in over 100 cities Coast to Coast" Englewood, Co. Afternoon Drive Air Talent.

KDJM "Jammin 92-5" Denver, Co. Air Talent. *MP3

KIMN "Mix 100" Denver, Co. Air Talent. *MP3

WRQQ "Star 97" Nashville, Tn. PM Drive. WJLQ PD/PM Drive Pensacola, Fl.*MP3

NBG Radio Network Santa Cruz, CA. Director New Programming Development, Affiliate Relations.

KMGV "Mega 97-9" Fresno, CA. MD/APD Afternoon Drive.

KBOS "B95" Fresno, CA. Program Director.

KWIN Stockton / KWNN Modesto, CA. Program Director.

KMXV "Mix 93.3" Kansas City, MO. Program Director/ PM Drive.

XHTZ "Jammin Z-90" San Diego, CA. Program Director / PM Drive.

KKXX Bakersfield, CA. Program Director.

KDON Monterey, CA. Program Director / PM Drive.

KSKG "99KG" Salina, KS. Program Director / Morning Drive.

KZMC "Z105" McCook, NE. Program Director / Morning Drive.

As a Programmer I find great talent, play the hits, and hit the streets. I personally do the research and get in touch with the market and I can show your staff how to make the most impact out of a modest promotional budget. I win because I have a record of playing the hits, finding the right talent, creating timely & fun promotions, and executing all of the above.

• MUSIC IS OUR BUSINESS, & BUSINESS IS GOOD! I've worked with some of the BEST research minds in the business. I have set up and executed research departments, I am fluent with RCS music schedulers, research the information that is available in the market on a daily basis, including monitoring client and listener responses. Music research from call out tests, focus groups, local record sales, requests, BDS and sound scan. "Music is first!" Talent is second, unless your talent is better than the music. It happens! 

• Talent & Team Building I've discovered & uncovered some of the radio industries biggest and best on air talents. A great team builder puts the right talent in the room then you give them what ever they need and coach them to success.

KDON - In the beginning, when he was simply a funny, quick witted, humble kid from Missouri. Erich ManCow Muller took over my "Morning Madhouse" at KDON. ManCow was let go at Christmas for playing Rudolph the Brown Nosed Reindeer. I introduced Erich to friend Bob Mitchell at KSOL San Francisco, Wild 107 was born a few weeks later. Wild stunts and a hair cut that stopped Bay Bridge traffic, led him to Chicago where he is #1 and soon to be one of the biggest national morning shows ever, Hey ManCow; Love You, Love Your Show! www.mancow.com 

 

That Guy Steve's Top 10 List of Programming Priorities

• A PROMOTIONAL POWERHOUSE! Arranged & sent winners to, NBC's "3rd Rock from the Sun!" Sent winners to a number of TV shows, including Seinfeld, SNL, Rosie, Leno, Letterman & Arsenio.
• KWIN/KWNN spoofed the old "WKRP Turkey drop" on thanksgiving, 5,000+ people and all the local TV Stations showed up to see our "Live Turkey Drop." The ASPCA, & Sheriff called the day of the stunt to inform us of an imposing $25,000 fine on hurt birds. Our live turkey drop, didn't mean live turkeys, except for the one we had in the back of a truck, named "Lucky"
• A MARKETING MAGICIAN! I have implemented on going marketing to keep my station's top of mind. I wrote, created & directed many of my station's TV commercials, saving thousands of dollars on budgets. I maximize local and corporate sponsors on promotion. I designed the artwork and obtained rights to artists for marketing purposes on billboards, commercials and our area transit bus's.

• COMMUNITY INVOLVEMENT / PUBLIC RELATIONS My radio stations don't become a part of the community, they become the community. We do fund-raisers for local organizations whom we can make a market impact with; those are the best promotions.

KMGV that guy walked naked "Steve's dog in NAKED t-shirt" for tax relief.

KBOS gave children's charities "B95 Bee-nie bumblebees."

KWIN threw a safe Rave for 5,500 sober graduating senior high school kids.

KWIN/KWNN flood Aide 97 raised $56,000 for local flood relief.

KWIN Direct Mail contests were huge, over 25% return on the "Payroll Payoff" business only direct mail!

MIX 93.3 Kansas City We began the drive to revive an abandon, drug house.

  Z90 San Diego, Artist Meet & Greet's *Click Bus or Speaker To Hear Promos... guerilla marketing, comic strips, out on streets 7 days a week in two Big Ass Bus's.

KKXX The flying Elvis's helped raise $10,000 in 10 hours 53 minutes, for burn survivors!

KKXX Friday Night Live Rave goodbye for Seniors!

KKXX Spring Jam raised over $70,000 for Bakersfield College tutorial programs.

KKXX I created the   One Race, (The Human Race) One Radio Station (Positive social awareness, "Save the planet & increase the peace" campaign 91/99.)

Ratings, References, Graphs...

• I'VE FORMULATED SUCCESSFUL STRATEGIES. Focusing the music, positioning, and imaging to a female target demographic, and directing the music and promotions to their interests I achieve huge ratings results with women and men follow women. The accomplishments from the radio stations I have directed to success, have led each of them to some of their all time highest ratings and revenues.

Increased Ratings + Increased Revenues =

*Mission Statement

You're goal is to be at the top of the ratings and stay there right? To be the dominator in any market, you're searching for a team player that will go directly to the core of your audience.

I can bring life out of the listeners and on to the air for entertaining, informative, compelling radio between the records.

I deliver a mass appeal sound that is listener focused and client driven, always fresh, on top of the latest information, friendly, fun and sometimes... "D e e p"

A great new player will raise the bar; I'll eat the bar... Increase ratings, productivity and revenues. My track record proves the winning necessary for the tremendous revenue increases successfully & consistently on the air as "That Guy Steve Wall" & someone named "Monterey Jack", and programming these great and legendary radio stations...

If your needs are to be #1 and to stay ahead of the competition then we need to talk about how I can help you direct your radio station to ratings and revenue growth. E-Mail "That Guy" Steve Wall NOW for your increased rating$ & revenue$... 100% of the cost of your call goes to the phone company... 

TalentFarm@gmail.com

Web Design "Off The Wall" (2008)